What Is Product Marketing?
If you aren't familiar with the term “product marketing,” it's going to be important to learn a bit more about it. Product marketing is basically about bringing a product to market and promoting it properly. For the most part, you're going to start marketing a product...
Tips for Creating a Successful PR Plan
Developing a solid PR plan is going to help your business to succeed. Some businesses make the mistake of not taking PR seriously enough. It's such a crucial part of your success, and you should take the time to develop a plan that will work for you. Take a look at...
How Has Public Relations Evolved?
Public relations have been an important part of business for a very long time. You probably have a good understanding of what PR can do for your business already. Has public relations evolved much in recent years, or are things still similar to how they have always...
What Is Promotional Marketing?
If you aren't familiar with the concept of promotional marketing, then you should really take the time to learn more about it. Promotional marketing is important because it is a way for businesses to increase the awareness of brands, products, and services. This type...
Common Affiliate Marketing Mistakes
Successful affiliate marketing programs can be very profitable. However, it's also going to be important to ensure that you approach affiliate marketing with the right mindset. You're going to want to avoid many common mistakes so that you don't have a tough time...
Quantifying Return on Investment (ROI) on Digital Marketing
You know that you need to make use of digital marketing to help your business succeed. Quantifying your return on investment (ROI) from your digital marketing endeavors might sometimes feel complicated, though. Your profits are going to come from seeing your sales...
Is Hashtag Marketing Relevant?
Hashtags have entered the cultural lexicon over the last decade, and they have made a considerable impact. Initially, people used hashtags as a simple way to organize things into different categories to make searching easier. Today, the power of the hashtag has caused...
Tips for Cold Email Campaign
Making use of email as a marketing tool is crucial in the modern world. You want to be able to drive sales so that you can keep your business moving in the right direction. A cold email campaign presents some unique challenges, though. Take a look at the following...
How to Choose an Effective Brand Name
Finding the right brand name for your business is going to be very important. Choosing a name that will connect with your customers or clients could help you to have a better start. How should you go about choosing an effective brand name, though? Read on to get tips...
Welcome: Ken Hitchner NJ
Welcome to Ken Hitchner's new website! Check back soon for more posts on business and entrepreneurship.