Public relations have been an important part of business for a very long time. You probably have a good understanding of what PR can do for your business already. Has public relations evolved much in recent years, or are things still similar to how they have always been? Read on to examine this topic and to learn more about how imperative good PR is to your business success.
PR Has Changed and Grown
PR has certainly changed and grown in the last several decades. One large change to the way that PR is perceived is the Internet. The advent of the Internet and its integration into culture has completely changed the way that businesses have to think about PR. Technological changes have opened new doors, and they have altered PR in several key ways.
How the Internet Changed the Game
The Internet completely changed the PR game by making it possible to speak directly to the public. In the past, PR had to be strategically planned so that certain messages could reach the public. Getting your message out there wasn’t always as easy as it is today. In modern times, companies can release statements directly to the public using their own websites and social media platforms.
It’s also important to understand that the Internet has given the public a strong voice. People are capable of letting their opinions be heard now, and it’s easy for bad news to spread very fast. This has changed the way that PR firms operate. PR firms in the past used to spin stories to present them in the fashion that was most convenient, but now they have to monitor stories while doing damage control.
The possibility of a negative story going viral is always there. If something bad happens somewhere in the world, then everyone is going to know about it in a short amount of time. PR firms have to work diligently to monitor social media sites to make sure that everything is going smoothly. It isn’t as easy to shape the message as it used to be, and the public has much more power.