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Bouncing Back from Bad Press

One of the toughest difficulties a business can suffer from is getting bad press. Whether it is from a bad customer review or perhaps a marketing blunder, businesses need to know how to bounce back from receiving bad press. Here are some practical ways you can help...

The Types of Direct Marketing

Direct marketing is a marketing style where brands are able to talk directly to a specific group of consumers. It is an important part of modern marketing, and most companies do at least a little bit of direct marketing. If you want to learn more about direct...

How to Plan Marketing Objectives

You need to be able to understand your marketing objectives so that you can find success throughout a marketing campaign. Your marketing objectives are going to be the smaller goals that you’re trying to accomplish on the way to meeting your large goal at the...

What Is Product Marketing?

If you aren’t familiar with the term “product marketing,” it’s going to be important to learn a bit more about it. Product marketing is basically about bringing a product to market and promoting it properly. For the most part, you’re going to start...