Marketing is constantly evolving, and people are conditioned by what they see. Today, video marketing is a critical aspect to your strategy. Customers are always faced with video marketing, and you need to be in it as well. You need to determine the best type of video to use and post them online.
Creating Your Video Marketing Strategy
Video marketing has been around in some form for a long time. Commercials are a great example. You will want to make sure that you research what everyone else is doing so that your content is relevant. You need to make your strategy so that you know your budget, timelines, production process, and more. Take a look at the steps for creating your video marketing strategy.
- Create Video Goals
You need to start by creating your video goals first. You need to consider having a video for each step of the sales process, but choose the one that is most important. The stages include the following:
- Awareness: this is when the viewer realizes that they have a need. Your video should introduce your brand.
- Consideration: now that the viewer realizes that there is a problem, they are doing more research. You should provide them with what they need.
- Decision: now you want to make sure that your video shows that your product solves the problem for the customer.
You will want to use awareness videos to attract customers, and consideration videos to engage them. If they are close to making a purchase, you should use a decision video.
- Target Audience
The next step is to determine who your target audience is. It is very important so that you can resonate with your audience. If you make a video for the right target audience, they are more likely to watch it and you will get a conversion. The way to do this is by creating a buyer persona. This allows you to get inside of your buyer’s mind, and it should be modeled on your target audience. Consider who your product is for and the purpose of your video. You need to know where your target audience hangs out so that you know where to post your video.
- Consider Your Story
This is the creative part of the process. It can be a lot of fun, but it is hard work. You need to create your main character, who is your target audience. The conflict is what needs your customer has, and the quest is how you bring your product to their attention. The resolution is how your product can solve the problem.