Brand Building: The Foundation of a Startup
Your brand is one of the most important aspects of your startup. It is how people perceive your business, and it is the thing that causes them to say good things and encourage others to give your business a try. It takes time and consistent effort to build your brand...
Entrepreneur Highlight: Bill Gates
It’s safe to say that just about everyone on the planet is familiar with who Bill Gates is. He’s viewed as an innovative visionary who managed to claw his way to the top of the software industry and make himself the richest man in the world. Despite dropping out of...
How Entrepreneurs Can Build and Improve Their Network
There is a lot that goes into being a successful entrepreneur. One of the most crucial aspects is properly networking. Sometimes, it is more about who you know than what you know and that is the case in business. As an entrepreneur, it is important to constantly...
Why You Should Write More Than One Draft of Your Business Plan
Having a business plan is one of the foundations of starting a business. It details everything: what you expect to happen, what could potentially happen, how much money you expect to make, and so on. No business should be without a business plan. That said, many...
Success Tips for Young Entrepreneurs
Being a successful entrepreneur is the dream of millions of people both in the United States and around the world. We have all heard the story of a young go-getter that took hold of the world at an age where most of us can barely get out of bed. There are a few key...
Easy Marketing Strategies for Small Businesses
Regardless of what type of business you are in, marketing is the name of the game. Without proper marketing, you will face the same challenges when it comes to reaching your target audience. There are many concerns for small businesses, one of which is how to...
How to Enter a Partnership for Your Business
While it would be great to come up with an idea and create a business all on our own, it usually takes a little help. Sometimes that means having a full-fledged partner along for the ride. That in itself brings about a whole slew of questions and consequences with it....
Business Risks and How to Prepare for Them
No business has clear skies all the time. Even the greatest ideas or products have had bumps in the road along the way. It is how businesses manage those potential issues that makes the difference between successful businesses and those that can’t get off the ground....
How to Create an Emergency Action Plan
No matter how well we prepare, emergencies can and will happen. Natural disasters are more prevalent in some areas than others, leading to things such as fires and flooding. There are also chemical spills and gas releases. That’s not even accounting for workplace...
Why Is it Hard to Start a Business?
Each year, millions of people have the same goal: to start a business. But we have all heard the stats before about how hard it is to start a business. So many people start with the same goal yet wind up failing within the first year of operation. But why is that the...