Regardless of what type of business you are in, marketing is the name of the game. Without proper marketing, you will face the same challenges when it comes to reaching your target audience.
There are many concerns for small businesses, one of which is how to effectively market. There is a misconception that you need to spend millions to properly market. While that would be ideal, it is not the only way. Here are a few easy marketing strategies that small businesses can implement.
There are literally billions of people on Facebook. Over two million businesses, small to medium, advertise on Facebook because it is not only effective, but inexpensive as well. Facebook ads use advanced targeting, meaning you can market specifically based on interests, location, sex, age, and a litany of other factors.
Even better, the Facebook Ads Manager makes it pretty simple to test and run ad sets. That allows business owners to hone in on the right approach and get profitability without needing any real technical experience.
Google My Business (GMB)
Being ranked on GMB is one of the most powerful marketing tools around. If you are a business that focuses locally on clients, it could be the most powerful strategy available for you. After all, Google does billions of searches per day.
With GMB, there is a focus on keywords in a local geographic range. So, if someone searches for a contractor, they will get results in their area first. By ranking in the top three of GMB, it can mean a huge number of qualified leads. All without having to spend much in the way of ads.
There are also sites that make use of their content to drive traffic and retain an audience. This takes a little more work as it means getting each element of the process right: quality content, optimized SEO, relevant topics, and consistent creation and promotion of said content. It takes time to see ROI on content marketing, but it can be an incredibly powerful tool.