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Is Hashtag Marketing Relevant?

Hashtags have entered the cultural lexicon over the last decade, and they have made a considerable impact. Initially, people used hashtags as a simple way to organize things into different categories to make searching easier. Today, the power of the hashtag has caused...

Tips for Cold Email Campaign

Making use of email as a marketing tool is crucial in the modern world. You want to be able to drive sales so that you can keep your business moving in the right direction. A cold email campaign presents some unique challenges, though. Take a look at the following...

How to Choose an Effective Brand Name

Finding the right brand name for your business is going to be very important. Choosing a name that will connect with your customers or clients could help you to have a better start. How should you go about choosing an effective brand name, though? Read on to get tips...